Chicken Fila
A 2025 rebrand for one of Egypt's most loved fast-food brands — bold, youthful and full of crunch.
ClientChicken Fila
Year2025
IndustryFood & Beverage
What we didRebranding · Packaging · Social Media · Flyers
Chicken Fila is one of Egypt's most loved fast-food brands, known for its bold flavors and signature fried chicken. In 2025, the brand underwent a major rebranding transformation, evolving into a modern, vibrant identity that reflects today's fast-paced, trend-driven food culture.
The new branding captures Fila's energetic and youthful spirit through playful typography, dynamic packaging, and a refreshed color palette — blending nostalgia with modern design to create an experience that feels as exciting as the taste itself.
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